CAN I BUY THIS?
For the leading global payment and technology company, we created a new advertising concept for billboards and magazines. It seamlessly integrates into their existing brand tonality but opens the door to a new segment of customers.
About the project
What’s the value of creativity? Considering that some artworks achieve (ridiculously) high amounts in auctions and others don’t sell at all, it’s a hard question to answer. We picked up this conversely discussed topic and drafted a campaign for Mastercard, building the bridge between art collectors and the brand.