Messe Friedrichshafen wants to stand out on the market of event spaces and address their services of professional event hosting in a more emotional way.
We combined elements with cultural heritage for a new brand and launched a high performing web presence.
About the project
It’s an open secret that business fairs have a hard time these days. While traditional trade fairs have been put on the backburner, people rather attend smaller and more emotional events. Given those insights, we developed together with the Munich based innovation consultancy Philoneos a subbrand for Messe Friedrichshafen to address event agencies using a more emotional and contemporary tonality. The custom-developed landing page comprised carefully crafted micro animations and user interaction elements. Besides focussing on the technical performance of the side, we integrated a set of features to make personal contact as easy as possible.
Creative Lead Agency