WRITE LIKE A MACHINE
30 million texts per month in 27 languages? No problem! For the market leader in automated text production, we concepted not only the advertising strategy but also refined their marketing collaterals for lead generation. Full stop.
About the project
AX Semantics is an AI-powered, natural language generation (NLG) software company with roots grounded in content and storytelling. The sophisticated, yet easy to use SaaS-based software makes automated content generation accessible to customers of all sizes and is used widely within the e-commerce, business, finance, and media publishing sectors. Available in 110 languages, AX Semantics works with more than 500 customers, including globally recognized brands like Porsche, Nestlé and mytheresa.com. Named one of the world’s top five providers of natural language generation platforms by Gartner, and a top emerging company in the NLG market by Forrester, AX Semantics should look in a bright and rosy future. Theoretically. Unfortunately, the service of automated text generation seems too good to be true and its benefits are highly questioned by traditional copywriters. Facing the challenge of misbelief like “this could never work”, and “just another text spinner”, we created a multistaged lead-generation process to inform, educate and finally convert. The new framework includes the usage of ad paid media ads, blog articles, case studies, and custom landing pages and resulted in a tremendous reduction of the cost per lead.
Greg Palmieri, Daniel Almeida